# Online Business Map

Clearweft · Week 1

## The person and the useful result

- The person we help:
- Their current situation:
- The task they want to finish:
- The obstacle we can help remove:
- Evidence for this need, or the assumption to test:

Complete the sentence: We help __________ achieve __________ through __________.

## Initial revenue route

Choose one: software recommendation / small digital product / focused service.

- Useful result supported by the offer:
- What we provide:
- What the person receives or purchases:
- Prerequisites or limitations:
- Why this belongs after the free resource:

## Customer journey

| Step | What the person needs | What we provide | Next action | Destination checked |
| --- | --- | --- | --- | --- |
| Discovery | | | | |
| Profile | | | | |
| Resource | | | | |
| Follow-up | | | | |
| Offer | | | | |

## Profile draft

Who we help:

Useful result:

Next action:

Destination:

## Clarity test

Ask a reader who has not seen your notes to describe the audience, result and next step.

- What they understood:
- What confused them:
- The wording we changed:
- Retest result:

## Decision record

Date:

Options considered:

Choice and reason:

What remains uncertain:

Next check and owner:

Completion: every promised step has a destination, and a new reader can explain the profile without additional context.

## Choose the initial path and measure
- Audience and affiliate / services and bookings / digital products and education:
- Why this path fits the real audience need:
- Meaningful completion event:
- Authoritative source for that event:
- Minimum events to collect before launch:
- Measurement collection start and test:
- Demonstrations that must remain labelled: