# Discovery and Website Review

Clearweft · Week 10 · Analytics and decisions

Use your own verified records. Blank fields are intentionally unpopulated. Label demonstrations, unavailable data and assumptions; never present them as actual customer results.

## Review scope
- Business question:
- Decision to support:
- Content group and destination:
- Observation dates/time zone:
- Comparison period, if comparable:
- Collection or distribution changes:

## Evidence table
| Measure | Count/value | Unit | Period | Source | Attribution limit | Tests excluded |
| --- | --- | --- | --- | --- | --- | --- |
| | | | | | | |

## Reader task check
- Intended reader and task:
- What the reader expected:
- Where they hesitated:
- Exact observation:
- Interpretation (hypothesis):

## Improvement brief
- Obstacle to address:
- Single change:
- Why it should help:
- Measure and qualitative check:
- Review window:
- Other concurrent changes:
- Owner and decision date:

## Completion check

The next action has a clear mechanism, measure and review date.

Date:

Owner:

Next review: