# Conversion and Appointment Review

Clearweft · Week 12 · Analytics and decisions

Use your own verified records. Blank fields are intentionally unpopulated. Label demonstrations, unavailable data and assumptions; never present them as actual customer results.

## Active conversion path
- Business path:
- Real operating case or demonstration:
- Decision to support:
- Period/time zone:
- Outcomes that have had time to mature:
- Source refresh times:

## Stages and definitions
| Stage | Definition | Unit | Source | Count | Eligible denominator, if used | Limits |
| --- | --- | --- | --- | --- | --- | --- |
| | | | | | | |
- Reschedule handling:
- Cancellation handling:
- Future appointment handling:
- Test activity exclusions:

## Investigation
- Observed stopping point:
- Possible explanations:
- Journey test and result:
- Customer feedback:
- Capacity or preparation constraint:
- Strongest supported hypothesis:

## Decision
- Change selected:
- Expected mechanism:
- What would make us keep it:
- What would make us revise/reverse it:
- Review date and owner:
- Public interpretation and uncertainty:

## Completion check

The change has an owner, expected mechanism and observable review criteria.

Date:

Owner:

Next review: