# Content Brief and Weekly Planner

Clearweft · Week 2

## One useful content brief

- Audience and situation:
- Exact question:
- Where the question came from:
- Useful result after consuming the post:
- Opening sentence:
- One central teaching point:
- Concrete example:
- Factual claims and sources:
- Primary next action:
- Destination:

## Seven complementary angles

| Angle | Working title | Useful takeaway | Format | Next action |
| --- | --- | --- | --- | --- |
| Problem | | | | |
| Decision | | | | |
| Recipe | | | | |
| Worked example | | | | |
| Failure or misconception | | | | |
| Complete explanation | | | | |
| Review or evidence | | | | |

Each post should be understandable independently. The longer lesson should connect the ideas around a worked example.

## AI assistance boundary

- Input we will provide:
- Drafting or adaptation task:
- What the tool must not invent:
- Facts we will check:
- Person reviewing the output:

## Publication review

- [ ] Answers a specific audience question.
- [ ] Gives a usable example or action.
- [ ] Claims match the available evidence.
- [ ] Text is readable at a realistic phone size.
- [ ] Caption and visual provide enough context.
- [ ] One primary next action leads to a working destination.
- [ ] Any affiliate relationship is disclosed where relevant.

## Production log

Actual minutes spent on brief:

Script and design:

Rendering and review:

Revision count and reasons:

Main bottleneck:

One process improvement:

Completion: seven connected ideas are planned and one complete post passes the review.