# Resource and Welcome Sequence Kit

Clearweft · Week 3

## Resource promise

- Intended reader:
- Task the resource helps finish:
- Format and contents:
- What it does not include:
- First useful action:

## Landing page fields

Headline:

Short promise:

Three included items:

Who the resource suits:

What happens after submission:

What emails the person is choosing to receive:

Required form fields and purpose of each:

## Delivery email

Subject: Your [resource name] is ready

Opening: Here is the [resource] you requested. It helps you [specific task].

Resource link:

First action: Start by [small practical action].

Help route:

## Follow-up 1

Purpose: help the reader apply the resource.

Obstacle to address:

Example or explanation:

Next action:

## Follow-up 2

Purpose: explain a relevant next step.

Who this next step is useful for:

Guide, tool or offer:

Fit, relevant limitations and costs to explain:

Affiliate disclosure if applicable:

## End-to-end test

| Check | Expected result | Actual result | Correction |
| --- | --- | --- | --- |
| Form submission | | | |
| Delivery message | | | |
| Resource access | | | |
| Mobile readability | | | |
| Follow-up links | | | |
| Email expectations and exit path | | | |

Completion: the promised resource arrives, opens correctly and gives the reader a clear first action.

## Website destination and evidence
- Promise made by the source post:
- Page's primary job:
- Actual action and destination:
- Resource access: freely available / optional email / explained signup requirement:
- Mobile and fresh-reader test result:
- Website event and its limited meaning:
- Provider-confirmed subscription source:
- Collection start and test exclusion: