# First Offer Canvas

Clearweft · Week 4

## One focused offer

- Intended customer:
- Current situation:
- Finished result:
- Starting conditions or prerequisites:
- Format: recommendation guide / template / mini-course / service.
- Essential contents:
- Exclusions and limits:

## Offer page draft

Headline:

Who it helps:

Task it supports:

What is included:

How to use it:

Sample or example:

Cost where relevant:

Other software requirements and relevant costs:

Support or update scope:

Next action:

What happens immediately afterward:

## Recommendation guide variant

- Job the software performs:
- Who it suits:
- When someone can defer adopting it:
- Official product and pricing sources:
- First useful setup task:
- Test evidence for the recipe:
- Affiliate relationship and disclosure, if applicable:
- Confirmed destination link:

## Promise and delivery test

| Promise on the page | What actually happens | Evidence or test | Needed change |
| --- | --- | --- | --- |
| | | | |
| | | | |
| | | | |

For a paid product, use the provider's appropriate checkout or access test. For a recommendation guide, test the resource and the destination. For a service, test the request and scope-confirmation handoff.

## Reader review

Ask a reader to explain the intended customer, result, contents, limitations and next action.

Unanswered question:

Revision:

Next test:

Completion: the scope is clear and the next action delivers what the page promised.

## Path-specific completion
- Chosen path:
- Service: appointment purpose, preparation and outcome (if relevant):
- Product: contents, prerequisites, delivery and support (if relevant):
- Affiliate: useful tool adoption and available provider evidence (if relevant):
- Completion event and source:
- What is live now versus a demonstration:
- Deeper build needed in Week11/13 or another relevant week: