# Business Review Scorecard

Clearweft · Week 7

Review period:

Owner:

## Complete journey check

- [ ] Post promise matches its destination.
- [ ] Profile makes the audience and next action clear.
- [ ] Resource page explains what the person receives.
- [ ] Delivery and resource access work.
- [ ] Follow-up is useful and understandable.
- [ ] Offer scope and next action are clear.
- [ ] Automation status and failures are visible.
- [ ] Support answers and escalation work.

## Weekly measures

| Measure | Definition and source | Current period | Previous comparable period | Notes |
| --- | --- | --- | --- | --- |
| Useful guide visits | | | | |
| Resource signups | | | | |
| Relevant software clicks | | | | |
| Reported qualifying paid referrals | | | | |
| Approved commissions | | | | |
| Cash received | | | | |
| Recurring support issues | | | | |
| Production hours | | | | |
| Operating costs | | | | |

Use “not measured” for unavailable information. For a rate, record the numerator and denominator. Keep website events and provider reports separate when attribution cannot be reconciled.

## One improvement

Observed issue:

Evidence:

What remains uncertain:

Proposed change:

Why the change could help:

What we will check:

Owner and review date:

Decision after review:

## Tool review

| Tool | Actual job | Useful output | Cost | Maintenance | Keep or change |
| --- | --- | --- | --- | --- | --- |
| | | | | | |

Completion: the journey has been tested, evidence is separated from missing information and one next improvement has an owner and review point.

## Prepare the twenty-week continuation
- Actual launch and measurement start:
- Sources available for Week8:
- Reporting period/time zone:
- Known missing data:
- Tests and internal activity excluded:
- One next question to investigate:
- Active business path:
- Build/review publishing capacity:
- Next analytics episode and owner: