# Measurement Map and Baseline Review

Clearweft · Week 8 · Analytics and decisions

Use your own verified records. Blank fields are intentionally unpopulated. Label demonstrations, unavailable data and assumptions; never present them as actual customer results.

## Outcome and decision
- Business path:
- Current customer journey:
- Decision this review should support:
- One or two headline outcomes:

## Event dictionary
| Event | Exact meaning | Unit | Authoritative source | Timestamp/time zone | Stable identifier | Known gap |
| --- | --- | --- | --- | --- | --- | --- |
| | | | | | | |

## Controlled test
- Test identifier and date:
- Expected events:
- Events observed and source:
- Duplicate handling:
- Test exclusion rule:
- Fault to repair:

## Baseline
- Period start/end and time zone:
- Collection began:
- Source exports retained at:
| Measure | Observed value | Unit | Source | Status: observed / unavailable / excluded | Qualification |
| --- | --- | --- | --- | --- | --- |
| | | | | | |

## First decision
- What the evidence supports:
- What remains unknown:
- Reader or usability evidence:
- Next investigation:
- Owner and review date:
- Public reporting redactions:

## Completion check

The review includes a decision, owner and next review date without inventing missing results.

Date:

Owner:

Next review: