A CONNECTED CUSTOMER JOURNEY

Audience
& affiliate.

Help the right reader find a useful answer, return for more, and adopt a suitable recommendation.

START SMALL ENOUGH TO FINISH

One guide, one resource and one relevant next action.

  1. 01Discover useful content
  2. 02Read a relevant guide
  3. 03Choose a resource or email
  4. 04Explore a suitable tool
  5. 05Reach a useful first result

Write a useful promise

Choose a recognisable reader situation. Explain what your guide helps the reader do and link it from one relevant post.

Deliver the first result

Publish the promised resource. Test the download and optional email delivery. Keep the next action specific.

Explain a suitable recommendation

Describe the job, fit, cost considerations and first setup. Use ordinary official links until an affiliate programme approves you.

Review the whole experience

Read reader questions alongside website and partner reports. Keep clicks, software adoption, approved commissions and cash separate.

Check the complete experience

A reader can reach and use the promised resource, and you know where confirmed subscription and referral outcomes will be recorded.

Evidence for this path

Clearweft’s publishing, resources and recommendations provide the planned operating case. Results will be added only after they are collected and reviewed.

Your relevant chapters.

All 20 weeks