Online Business Map
A practical worksheet for your audience, promise, first revenue path and customer journey.
Read the companion guideA little structure.
A useful place to start.
Simple working documents for the next piece of your business. Download them, adapt them and use them alongside the guides.
THE COMPLETE COLLECTIONYour creator
Your creator
business workbook.
All twenty worksheets in one editable file. Start with a clear map, then work through the parts your business needs.
Download the complete workbook Markdown document · free · no signup requiredOr take one useful piece.
EDITABLE MARKDOWN FILESDownload
Content Brief and Weekly Planner
One repeatable brief, seven editorial angles and a practical publishing review.
Read the companion guideResource and Welcome Sequence Kit
Plan your resource, landing page, delivery email and two useful follow-up messages.
Read the companion guideFirst Offer Canvas
Define the customer, outcome, deliverable, limits, evidence and delivery path.
Read the companion guideAutomation Blueprint and Test Checklist
Map the trigger, data, rules, actions and exception tests for one practical workflow.
Read the companion guideSubscriber Response Playbook
Create approved answers, routing rules, escalation paths and response tests.
Read the companion guideBusiness Review Scorecard
Track useful actions, production effort, costs, response quality and the next experiment.
Read the companion guideMeasurement Map and Baseline Review
A measurement map, a verified baseline and a list of evidence gaps.
Read the companion guideUseful Website Planning and Test Kit
A clear page, a working destination and a tested mobile journey.
Read the companion guideDiscovery and Website Review
A discovery-to-destination review and one justified improvement to the visitor journey.
Read the companion guideBooking Journey and Appointment Checklist
A tested offer-to-appointment journey with clear ownership and exception handling.
Read the companion guideConversion and Appointment Review
A conversion review with source-aligned counts, tested hypotheses and one chosen improvement.
Read the companion guideDigital Product Delivery Blueprint
A tested product-to-delivery journey with clear scope, customer messages and recovery steps.
Read the companion guideRevenue, Cost and Effort Review
A source-backed economics review and a practical decision about where to invest effort.
Read the companion guideOnboarding and Follow-up Planner
A path-specific onboarding sequence with clear triggers, stop conditions and exception handling.
Read the companion guideActivation and Support Review
An activation and support review with a prioritised improvement to guidance, access or the offer.
Read the companion guideReporting Workflow Specification
A small reporting specification, checked inputs and a repeatable review output.
Read the companion guideEvidence and Improvement Decision Brief
An evidence register, a prioritised opportunity and a testable improvement brief.
Read the companion guideImprovement Experiment Record
One completed improvement with a verified journey, change record and scheduled outcome review.
Read the companion guideSeason Review and Next 90 Days
A season review, a maintained operating system and a focused next-quarter plan.
Read the companion guideMake these documents yours.
Markdown is an editable text format. Open a worksheet in your notes app or a text editor, copy it into your preferred workspace, or print the companion guide. Keep the useful prompts and change the structure to suit your business.